How to Use Telegram to Grow Your Business?
Telegram is a widely popular messaging application that allows users to connect with friends, family, and accessible for business engagements. In recent times, Telegram has become a powerful tool for business marketing with distinct features and policies rather than any other social messaging app.
Telegram helps professionals to explore new opportunities in business marketing more than WhatsApp business services. Though WhatsApp has the facility to add 256 members to a group and Telegram has only 200 members access but you can upgrade it to 100,000 members with the Supergroup writer service. Here are a few factors that can help you understand why Telegram is more beneficial for business marketing.
What is Telegram for Business?
Telegram is an online platform, a free cloud-based messaging application, where you can share posts, news, pictures, and every sort of information regarding your business. You can create Groups, Supergroups, and Channels in the Telegram application. There are two types of Telegram channels you can create- private and public channels. If you post anything on the public channel, it will direct a link and users can access your content through that link. You can share this link on your website and other social pages to get more visibility. Whereas if you create a private channel, no one can see your Telegram channel but people can join it with a unique link.
You can access Telegram messenger from your computer, mobile, and other remote devices. Telegram runs on all the major operating platforms such as Mac-os, Windows, Linux, and available in the web version. Any customer can connect with you using any of these major platforms.
It is a secure and reliable source to share your business documents through the cloud storing service. Unlike WhatsApp for business, you can download and access Telegram from several devices at a time, and it smoothly syncs messages. The interface of the Telegram channel is simple and user-friendly.
Why Telegram is The Best Tool for Business Marketing?
There are several factors you can consider to use Telegram for the enhancement of your business marketing across the globe. Here are some of the key factors that can help you to amplify your business marketing with Telegram:
High engagement platform
Telegram has a high engagement platform because of its promotional campaigns. You can ask customers to post their reviews and pictures with your products on various social networking sites to get more engagements. You can also offer a promotional reward for your business consumers to grab their attention. Before doing that fix your target audience that uses Telegram.
No limit on group capacity
Every business entity wants to reach a maximum number of people to promote their products and services. Unlike Business WhatsApp has constricted the size of the group to 200 members which reduces the networking opportunities. But Telegram has no limit to add members to your business group and channel. It will help you to reach more people and increase the brand promotion with them by sharing the link on other popular business groups.
Telegram pods are useful to intensify other social media handles
If you want to amplify your business marketing prospects on other social media sites. Telegram pods are quite useful. A Telegram Pod is helpful for organizations that have a strong technological presence and are well versed with coding bots and other features.
Telegram offers basic free bots that work on behalf of the company to send updates and interact with active users. Instead of someone handling it physically, telegram bots can perform this to keep your business consumer engaged and send them reminders to groups. The creation of bots can be expensive for technologically poor organizations.
Enhance your social media appearance
Telegram shares reliable cross-platform opportunities to promote your brand on other social sites. As you can share the Telegram links on other social media sites such as Facebook, Instagram, etc it generates more traffic to your channel. You can add people from your contact list in Telegram business groups and subgroups. This way you can reach more consumers that are interested to get your business services.
Security & 24/7 support
Many businesses are trusting Telegram as it is more secure and stable than other messaging applications. Telegram has an end-to-end encrypted chat service that makes your conversations more secure and no third party on the network can access it.
Most of the users prefer messaging services rather than calling. Telegram has a 24*7 customer service facility. It has end-to-end video calling through VOIP, secure file sharing options. Therefore businesses are trusting Telegram for virtual meetings with their clients.
How Telegram is Different from Other Messaging Apps?
There are several messaging platforms available on the internet, still, Telegram is distinct in the queue. Let’s find out what makes it unique and trustworthy for business marketing:
Secret Chat Facility
This is a secure messaging service protected with client-to-client encryption. These messages are encrypted with a secure MTProto protocol. Secret chats are not accessible by any third party or on any unregistered devices. Secret chats are functional only by sending an invitation to the user. Secret chats can be deleted anytime by the authorized party as the server never stores the history of the conversation. It is partially stored in the memory of a device. Secret chats are not accessible for groups and channels.
With the help of this secret chat facility an authorized user can set a particular time limit after which the Telegram messages will get self-destroyed. This feature is quite useful for dealing with confidential and important files.
Telegram introduced this broadcasting message service where an authorized user can update its business information in a specific channel. It is a one-way messaging facility where the admin of a channel can share various files and data with a link. Any user can join a channel and reshare the link with other people to join the same. This will help an organization to increase the subscribers on their channels.
With the help of bots admin of a channel permits to post or comment on the particular Telegram channel. An admin has the full control to delete the message or remove a subscriber from the channel.
Telegram has a unique feature for business accounts- Telegram Bots. The Telegram Bot API offers you a free service to create bots for productivity, social, and e-commerce services. It also provides human support through a CRM or messaging platform.
With the help of Telegram bots, you can minimize the manual workload to some extent. Any user can create a chatbot as per their needs that will handle some particular processes such as processing any orders, customer consulting, and other online services.
Telegram has a cloud-based messaging service that can be accessed from any connected device. Users can share videos, messages, pictures, and other data on Telegram channels, groups, and personal chat. You can edit or delete any sent messages within 48 hours. Any registered user can import the chat history that includes both the media and text files. So if you log in from any new devices, with the help of this cloud storage facility of Telegram you can get all your important files and messages.
Stickers are high-defined, cloud-based images intend to provide meaningful emojis. Instead of a text message, sending a sticker is more attractive. Telegram offers a default sticker pack and a user can create their preferable sticker to promote their brand. Users can modify their sticker packs or download them from a third party to highlight their business services creatively.
Telegram is one of the fastest-growing, cloud-based free messaging services that provide an extensive range of services. With the help of Telegram, any business entity can upgrade its marketing strategies to reach more people. Here we have stated all the major facets and strategies of business marketing via Telegram. If you need to amplify your business marketing ways in this competitive market, find out the possibilities of Telegram rather than other apps.