On-Page Optimization Tips
Search engines consider several factors to rank your website organically on the internet. On-Page optimization is one such component of the web page optimization process that focuses on these elements such as keyword density, meta description, headings, page speed, and URLs, etc.
It is one of the strategies of the search engine optimization process that boost the chances of your organic ranking on the SERP. Understanding all the major aspects of On-Page SEO and its important elements will help you to increase the traffic to your website. Here we have covered all the major components of On-Page SEO, how it works, and why is it significant to follow the means of On-Page SEO for webpage ranking on any search engine.
What is On-page Optimization?
In layman’s terms, On-Page SEO is the process to optimize your website and control all the backend work. With the help of On-Page optimization, you can enhance your website visibility on search engines such as Google, Yahoo, and Bing, etc.
Why On-Page Optimisation Is Important?
On-Page SEO directs to better search rankings with a high conversion rate and increases the traffic to your website. It may take a lot of time to show your ranking results, but the results are trustworthy and long-term. It is important because it helps a search engine to understand and collect all the information of the website relevant to a user’s query on the internet.
With the update of Google’s algorithm and search engine optimization processes, the sole focus is on the semantic and relevance of the SERPs. You need to optimize both the backend contents- ( HTML tags, metadata, and structural data) and the webpage information- (Picture, audio, and video files) for the end-users and search engines as per the latest practices. You can’t neglect the On-Page SEO as you have more authority to control while optimizing the on-site elements against the Off-Page SEO that consist of external backlinks.
Major On-Page Optimisation Elements
If you strategically follow the major elements of On-Page SEO it will help you to make your webpage more competitive and improve the ranking results on the internet. Let’s check the essential factors that influence your On-Page optimization process:
Uniform Resource Locator or URL refers to the web address that specifies a location of a resource on the web. It is more like a page for the internet and it also specifies how to retrieve those resources, i.e protocols. HTTP, HTTPS, FTP are examples of internet protocol suites that deal with web page data transmission.
If you add a keyword in the URL section it will make your website more convenient and easier for end-users to search the respective content. For example, if you have a digital marketing company and you want to specify your service keyword, create a URL like this: https://yourdomain.com/keyword
Always try to avoid unnecessary or irrelevant words or characters in the URL. Make URL optimization simple and organized to improve your search results on the internet.
The title tag is the heading of your website that provides an initial idea about the content of the website. The title tag only appears in the search results with a clickable link that directs to your web page.
If you provide a poor or inappropriate and duplicate title tag for your web page, it creates a negative impact on the search results. Not only that it can reduce the chances of SEO rankings on the search engines. Try to add the keywords in your title tag that help search engine crawlers to fetch the content of your website easily. It’s better not to exceed the limit of the title tag by more than 60 characters for best results.
Next after the title tag, another important element is the meta description that depicts the page summary. Meta tag or description provides the entire content of the webpage in short that displayed in SERP, underneath the title tag.
Though it doesn’t directly influence the On-Page optimization process. It helps a user to understand the gist of the content and what a website is all about. To get better results, add your related or core keywords that highlight the contents of your website. Always try to keep your meta description short and simple, better stick to 160 characters.
Headline Tag or Heading
To make your website’s information more interesting and synchronized, use headlines for every specification under the tags of H2, H3, and H4 to enhance its readability.
You can use heading tags throughout the content to elaborate the content in a definite manner. Additionally, you can add keywords in every particular heading to signify the depth of the content. This will help users to get an idea of the respective content related to their search keywords. Take an example if your website’s blog is about SEO services then break all the services and points under respective headline tags.
- “What Is Digital Marketing?”
- “How does it work?”
- “What are the types of Digital Marketing?”
Alt tags give information about multimedia content such as videos, images, etc. Search engines are not capable of capturing multimedia files thus it depends on the alt attributes to understand the multitude of sources.
Always provide an alt tag for the multimedia files then Google and other search engines can get the idea of that file. For example, if your website’s content has a picture of a laptop, then add an alt tag as ” Gaming Laptop”. Search engines can fetch the relevant results with the help of the alt tags mentioned in the source file.
Images are one of the best multimedia sources to engage more viewers on your website. It is really important for On-Page SEO and search engine rankings. Images help you to describe the meaning of the content in a visually appealing manner. If you cannot explain or provide relevant context about a topic, post an image to highlight the substance of the content.
Always compress the size of the image because oversized images can reduce the loading speed of the web page. And you can also add alt tags with the images to enhance your website and make it accessible for the end-users.
Content optimization is important to rank your website on the search engine. Instead of creating new content, it’s better to optimize or update the existing content. Content is the moderator that helps users to get answers to their queries and provide context to search engines.
Without proper content information, search engines can not fetch relevant information over the internet. These are the important factors that trigger the On-Page SEO process:
- Provide keywords in heading tags and paragraphs.
- Break your content paragraph with relevant images to make it more accessible.
- Use subheadings to clear and simplify the meaning of the whole content of the website.
- Never overlook the spelling errors and misspelled words.
- Last but not least make your content trustworthy and authentic.
Try to post new blogs and articles on your website to engage more users which will increase the website visibility on the internet.
Keyword placing is one of the crucial factors of On-Page SEO. With proper keyword placement, a user can find your website on the internet as per their search queries. Your website content must have relevant keywords that signify the page’s topic. With the help of the right keywords, Google and any other search engine can fetch the data of your website and provide the search results to the users.
Analyze Your Competitor’s On-Page SEO
You can find out the keyword volumes from the keyword research tools available on the internet. You need to place the keywords on the webpage at least once to engage more traffic and help users to understand your service pages. Most importantly, focus on the primary keyword to make your content more credible to the Google crawlers.
When it comes to on-page SEO, it’s utmost essential to explore your competitive websites. Unfortunately, your competitors are also trying their hardest to become one of the best in their industries. And obviously, their SEO techniques can be similar to yours.
To be the best in the queue, you have to keep a close eye on the constant actions and workarounds of your competitive websites. Once you start to explore a few of their pages, you’ll get to know their secrets hidden under their sleeves.
Checking on your competitors on an everyday basis can also help you improve your lacking grounds. This not only increases their On-page ranking but also strengthens your business activities as a whole.
How On-Page SEO is Different from Off-Page SEO?
SEO strategy consists of two crucial components i.e On-Page SEO and Off-Page SEO. If you follow any of them it will increase the chances of your website ranking. But there is a bit of difference between On-Page SEO and Off-Page SEO ranking. Here, we have already discussed the major elements of On-Page optimization to make you understand why it is more reliable and better than the Off-Page optimization processes.
Here are some points on how On-Page SEO is different from Off-Page SEO:
- On-Page Optimisation refers to the process by which you can optimize your content and simplify the navigation to rank your web page. Here you work on the backend of your website for a better ranking.
- Whereas Off-Page SEO is dependent on other websites to improve your ranking results. There are several issues you may face during the Off-Page optimization such as link stuffing, Irrelevant link information, and content spamming which will reduce your website ranking.
For a better search engine ranking, you need to apply both On-Page & Off-Page SEO. So your website will attain more authority by establishing both backlinking and interlinking.
With proper On-Page Optimisation works, you can boost your website visibility on the internet. Here we have highlighted all the essential components of On-Page SEO and how you can optimize your On-site factors regularly to keep your webpage updated for better ranking results.